About Purelee Naturals Co
WHO WE ARE
Purelee Naturals isn't a brand that was built in a boardroom. It was built in a home — a busy, full, beautiful home with 10 people in it, all with different needs, different ages, and one thing in common: we deserved better than what the store shelves were offering.
We are a family-run wellness company on a mission to replace the chemical-laden, synthetic-filled products most families use every single day without a second thought — with clean, herbal, purposeful alternatives that actually work better. Not just "less harmful." Actually better.
This is what we call the Purelee Naturals Switch — and we want to take you through it with us.
OUR STORY
When you have a family of 10, you think about ingredients differently.
You're not just buying toothpaste. You're buying something that goes in your one-year-old's mouth every day. Something your kids use before they're old enough to read a label. Something your whole family is absorbing, applying, and trusting — repeatedly, daily, for years.
We started asking questions most people don't think to ask. What is actually in this? What does this do to developing teeth? To growing bodies? To hormones, gut health, long-term wellness? The more we learned, the more we realized that so many of the products sitting in medicine cabinets and under kitchen sinks across America are quietly working against the very bodies they're supposed to serve.
So we did what our family has always done when we can't find what we need: we made it ourselves.
We are a vegan, holistic household. We believe in the power of herbs, in the intelligence of the body, and in the idea that living your longest, fullest, most vibrant life starts with what you choose to put in and on your body every single day. We don't believe in dimming that down with unnecessary chemicals — not for us, and not for you.
Our first product was our herbal toothpowder — born out of a real need to remineralize weak enamel, support gum health, fight bad bacteria, and give our whole family that deep, dentist-clean feeling at home. From our tiniest one cutting her very first teeth, to the adults managing real gum concerns, it had to work for everyone. And it did.
That was just the beginning.
WHERE WE ARE NOW
What started as a toothpowder has already grown into a small but intentional product family. Every product we've released so far exists because it first solved a real problem in our home.
Our herbal toothpowder — available in Cinnamon, Peppermint, Orange, and Strawberry — remains our hero product and the heart of our brand. Formulated to remineralize, strengthen enamel, support gum health, fight bad bacteria, and deliver a clean so deep you'll feel it. Safe for the whole family, including the littlest ones.
Our natural mouthwash — the perfect companion to the toothpowder. No alcohol, no artificial burn, no synthetic fragrance. Just purposeful herbal ingredients that complete the oral care routine your mouth deserves.
Our heavy metal bath detox — because wellness doesn't stop at your mouth. Our bodies absorb and accumulate toxins through everything from food to environment to the products we use. This soak supports your body's natural detox pathways the way our ancestors knew how — with intention, with herbs, and with no unnecessary chemicals in sight.
Every product carries the same promise: simple ingredients, serious results, and nothing in the formula that doesn't earn its place there.
WHERE WE'RE GOING
We are just getting started.
The vision for Purelee Naturals has always been bigger than toothpowder. Our goal is to walk alongside your family through a complete natural wellness transition — giving you a clean, effective, herbal alternative for every product in your home that currently contains ingredients you wouldn't choose if you knew what they were.
We are currently developing and refining our recipes for:
- Natural lotions and body care — deeply nourishing without synthetic emulsifiers, parabens, or fragrance
- Natural deodorant — that works with your body's chemistry, not against it
- Herbal hair care — shampoos, conditioners, and treatments built around scalp health and real ingredients
- Natural household cleaners — because the air in your home and the surfaces your kids touch every day matter too
These products are being crafted with the same obsessive care we give everything else — tested in our home, on our family, until they're exactly right. We won't rush them to market before they're ready. When they arrive, you'll know they've earned their place.
The Purelee Naturals Switch isn't one product. It's a lifestyle — a decision to stop accepting "conventional" as the standard, and start choosing what your body actually deserves.
THE PURELEE NATURALS SWITCH
We use that phrase intentionally — and yes, the pun is fully intended.
Making the Purelee Naturals Switch means choosing to look at the products your family uses every day and asking a simple question: is there something better? Not more expensive. Not more complicated. Just cleaner, more purposeful, more aligned with the long, vibrant life you are trying to build.
We believe longevity isn't just about what you eat or how you exercise. It's about the cumulative effect of everything your body is exposed to — daily. The toothpaste. The lotion. The deodorant. The cleaner you spray on your counters. It adds up. We're here to help you make every one of those choices count.
OUR INGREDIENTS PROMISE
We choose every ingredient with purpose. That means:
Every formula is built around herbs and natural ingredients that have a clear, functional reason for being there. No fillers. No synthetic dyes. No artificial fragrances. No parabens, phthalates, or harmful preservatives. Nothing that doesn't directly contribute to your wellness.
Our Clean Promise is simple: if we wouldn't give it to our one-year-old, it doesn't go in the product.
Transparency isn't a marketing word for us — it's a non-negotiable. You deserve to know exactly what is going in and on your body and your family's body. Every ingredient we use, we can explain. Every formula we release, we stand behind completely. We use these products in our own home, every single day.
OUR VALUES
Holistic wellness over quick fixes. We are not interested in masking symptoms or creating dependency. We want products that support your body's own intelligence and natural processes over the long term.
Family first, always. Every product is tested on the hardest critics we know — our own kids. If it doesn't pass muster at home, it never reaches yours.
Radical transparency. We will always tell you what's in our products, why it's there, and what it does. No proprietary blends used as an excuse to hide questionable ingredients.
Community over competition. We are not just selling products — we are raising awareness. We want to be part of a larger conversation about what "clean living" actually means and help families navigate the switch in a way that feels accessible, not overwhelming.
Longevity as a lifestyle. We believe your best, most vibrant self is built in the daily decisions — the products you reach for, the ingredients you accept, the standard you set for your household. We're here to make those decisions easier.
A NOTE FROM OUR FAMILY TO YOURS
We know what it's like to stand in a store aisle reading labels and feeling like every option has a compromise buried in it somewhere. We know what it's like to want the best for your family and not be sure where to start.
That's exactly why we built this.
You don't have to choose between products that work and products that are clean. You don't have to accept synthetic ingredients as the cost of convenience. And you don't have to figure it out alone.
We made the switch. We want to help you make it too.
Welcome to Purelee Naturals.
— The Purelee Naturals Family